Lanzamiento De Productos Y Servicios

February 19, 2020

Lanzamiento De Productos Y Servicios

Titulo del libro: Lanzamiento De Productos Y Servicios

Archivo: Lanzamiento+De+Productos+Y+Servicios.pdf

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SINOPSIS

This book develops the content of the professional module of Launching of Products and Services that is imparted in the Formative Cycle of Superior Degree of Marketing and Advertising. Its nine units contain five blocks of content: collection of information necessary for the launch of products and services, the sales argument and presentation of the product to the commercial network, definition of marketing and promotion actions, launch programming and implementation In the market and measures of analysis and control of the invested resources. This book is the result of the author"s teaching and professional experience in the Marketing and Economics disciplines of the Company, as well as the development of responsibilities in the Marketing and Commercial area in large consumer multinationals. Each of its didactic units contains theoretical training, illustrations, graphs, diagrams, examples and exercises for practical application. At the end of each unit the most relevant aspects are summarized in a summary, a self-assessment type test and activities to be developed. The book is offered as a tool for the students of Product Launching and Services and for professionals of the Marketing and Sales area or anyone interested in the introduction in the market of ... This book develops the content of the professional module of Launching Of Products and Services that is imparted in the Formative Cycle of Higher Degree of Marketing and Advertising. Its nine units contain five blocks of content: the collection of information necessary for the launching of products and services, the sales argument and presentation of the product to the commercial network, the definition of marketing and promotion actions, Of analysis and control of the invested resources. This book is the result of the author"s teaching and professional experience in the Marketing and Economics disciplines of the Company, as well as the development of responsibilities in the Marketing and Commercial area in large consumer multinationals. Each of its didactic units contains theoretical training, illustrations, graphs, diagrams, examples and exercises for practical application. At the end of each unit the most relevant aspects are summarized in a summary, a self-assessment type test and activities to be developed. The book is offered as a tool for students of Product Launch and Services and for professionals in the Marketing and Sales area or anyone interested in the introduction in the market of ...