Casinos are exciting places to be – and the thrill is in trying your hand at gambling for real money. They’re also places where champagne glasses clink and tourists and locals mingle, creating an incredible atmosphere. The music is upbeat, and there’s usually plenty of ways to eat and drink inside the casino. With no clocks visible, it’s easy to lose track of time and just keep spinning the wheel or doubling down on blackjack.
Gambling is a risky business, but the casino industry isn’t always playing by the rules. The truth is, other than professional card counters, there’s no way to beat the house over the long haul. So, how do casinos trick people who work hard and make reasoned financial decisions on a day-to-day basis into throwing hundreds and sometimes thousands of dollars away based on the roll of a dice, spin of a wheel or draw of a card?
One of the most important factors is booze. Heavy drinking helps lower inhibitions and cloud judgment. That’s why the casinos serve free alcohol nonstop, from the card tables to the slot machines and even in front of the horse racing screens. And don’t forget the tips, because the dealers and workers want you to stay as long as possible.
A casino’s marketing strategy needs to go beyond just demographic information. You must understand what jobs your casino does best — whether that’s hosting a wedding reception, a conference or a family reunion. Then you can target your messaging and advertising accordingly.