A casino’s customer service department focuses on providing perks to attract and reward gamblers. These perks are known as comps, short for complimentary items. In the 1970s, Las Vegas casinos were famous for offering free show tickets, buffets, and discounted travel packages to visitors. Their strategy was to attract as many people as possible to the gambling capital of the world. By filling their hotel rooms and casino floors with customers, the casinos were able to increase their gambling revenue.
The casino industry relies heavily on high rollers. High rollers spend more than average players and gamble in separate rooms from the main casino floor. Their stakes are high – typically tens of thousands of dollars. These high rollers make the casinos a great profit. They also receive luxury suites for free, and receive lavish personal attention. This type of gambling isn’t for the faint of heart, though. A casino’s house edge represents the average gross profit generated by the casino.
As casinos became more sophisticated, technology also became more widely used in their operations. Computers and video cameras are routinely used in casinos to supervise games. In addition to this, casinos now regularly monitor roulette wheels using statistical deviations. Some casinos have even developed enclosed versions of games that don’t require dealers and allow players to place bets using a button. Among the many benefits of this new technology, the chances of winning a jackpot worth $2.5 million are extremely low.